The Ad Podium ranks the advertising work running through major sporting events — across YouTube, Instagram, and TikTok — and tells you which brands are actually breaking through, in real time, week by week.
The cross-platform leaderboard for brand creative at football's biggest summer. 29 campaigns tracked across Official Partners and the brands running tournament-coded creative without one, scored on reach, engagement, and momentum.
View leaderboard →The Ad Podium is built to scale across sporting moments — Olympics, Super Bowl, F1 finales, league championships. Coverage windows added as events approach.
The Ad Podium is an independent leaderboard ranking the brand ad campaigns running around the FIFA World Cup 2026. We track every major spot — from FIFA Official Partners with multi-year deals to challenger brands running tournament-coded work without one — and rank them on cross-platform reach, engagement rate, and momentum measured weekly across YouTube, Instagram and TikTok.
No commercial relationship with any tracked brand. Editorial review on every ad before it lands on a leaderboard. Methodology documented openly inside each tracker.
Get in touch: hello@theadpodium.com